Director Ridley Scott might be most commonly associated with sci-fi and action thrillers like Blade Runner, Gladiator, and the Alien/Prometheus saga but the Englishman is no stranger to crime movies. Scott is the brains behind American Gangster, which told a fictionalized story of Frank Lucas, a notorious crime baron from North Carolina, as well as 2017’s All the Money in the World. The latter movie revolves around John Paul Getty III, who ran afoul of the Italian ‘Ndrangheta group in 1973.

Scott makes a return to the thriller genre with 2021’s House of Gucci, which centers on Patrizia Reggiani (Lady Gaga) and her lover-turned-nemesis Maurizio Gucci (Adam Driver). The Gucci in question is the grandson of the Gucci patriarch Guccio Gucci, the founder of the famous fashion house while Reggiani is a socialite, who, in real life, hired a professional to do away with her ex-husband. It’s a tale of mixed loyalties, intrigue, and betrayal that’s based on the book of the same name. 

While very much a movie in the crime niche, House of Gucci holds definite appeal for fans of the luxury brand. Founded in 1921, Gucci has an enduring glamour that’s enhanced in the movie via Scott’s choice of filming locations. House of Gucci takes in the Italian locales of Gressoney-Saint-Jean, which serves as St. Moritz in the movie, Merano in South Tyrol, and Courmayeur, near Mont Blanc, among others. It’s a beautiful movie, despite its sometimes grisly subject matter. 

Lady Gaga

Of course, Gucci still exists, and the brand has expanded to include all sorts of weird and wonderful things over the years, in addition to clothes and handbags. Ice trays, bags with the word FAKE written on them, and even a $130 eraser are just a few items destined for infamy, but the world of casino gaming has also influenced some of Gucci’s work. Playing cards and casino sets with the official franchise logo printed on them are available for ludicrous (>$3,000) prices on eBay. 

Oddly enough, Gucci has yet to branch out into electronic gaming, despite the presence of plenty of branded slots and similar games on casino sites. The website Buzz Bingo includes licensed titles like Deal or No Deal: Banker’s Riches and Slingo Who Wants to be a Millionaire among its range of bingo slots but fashion houses tend to be missing from this particular field of entertainment. Given how eclectic Gucci’s range of goods can be, though, it may only be a matter of time, especially considering recently they have been collaborating with eSports team 100 Thieves.

Overall, reviews for the House of Gucci have been mostly positive but the film seems to border on soap opera silliness. Lady Gaga, whose acting chops are no longer up for debate after she became the first female performer to win five major awards (Critics’ Choice, Golden Globe, Grammy, Oscar, and BAFTA) in one year, is a clear highlight. The Guardian refers to her performance as “glorious” while noting that she’s more of a rescuer of Scott’s flick than a part of a glowing ensemble.

House of Gucci is in cinemas now.